AI Hype is Fueling a Surge in Non-AI Automation: Why That’s a Good Thing
- Mark Williams
- 5 days ago
- 1 min read
As featured in Quigly AI News
If you’ve been anywhere near a boardroom, LinkedIn feed, or technology podcast in the last 12 months, you’ll know that AI is the topic du jour. Tools like ChatGPT, Copilot, and Claude are being hailed as game-changers. But while many business leaders are eagerly exploring the potential of artificial intelligence, a quieter revolution is also taking place: a rapid uptick in the adoption of 'traditional', non-AI automation tools.
The irony? It’s the hype around AI that’s triggering this broader digital awakening. And it’s creating real gains—just not always with machine learning or neural networks at the core.
AI Curiosity is Opening the Door to Practical Automation
In speaking with clients across sectors—from tourism to aged care to tech startups—what’s become clear is that business leaders aren’t just chasing AI for its own sake. They’re chasing outcomes: improved efficiency, reduced manual errors, lower overheads, better compliance, faster response times.
The hype around AI has had a galvanising effect:
It’s prompted decision-makers to look under the hood of their operations and ask, “Can this be done better?”
It’s lowered perceived risk of digital transformation. With AI in the media spotlight, exploring automation no longer feels like a fringe activity—it feels essential.
Crucially, it’s kickstarted internal dialogues about process bottlenecks, legacy tools, and staff productivity.
And here’s the twist: once leaders dig into the details, they often discover two things...
